Strategic Thinking of Small and Medium Enterprise Owner

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Owner of a small and medium Enterprise often give direct direction to their senior managers to carry out any operation issues. When their business start to grow, they find it difficult to cope with their time to deal with more important issues.

When your business is small, you are able to handle all operation issues yourself. As a result, your managers look up upon your instructions before taking any action proactively. After a while, you manager starts to rely on you solely for problem solving and wait for instruction whenever a problem arise.

As your business getting tougher with more challenges such as rising material cost, you will be too involved with these challenges as well. You ended up doing fire fight everyday and hardly have time to think long term issues. It is understandable that you rather spend time to fire fight because it affect your bottom line profit immediately.

However, if you want to increase your top line sale revenue and bottom line profit, you should pay attention to more long term strategic issue such as building up a market segment, improve your cost structure etc. Furthermore, a long term strategic plan is crucial for the future of your business. In order to relief yourself from daily fire fight, you should start to allocate responsibility to your managers.

In conclusion, if you only spend time with your managers on daily operation issues, you have missed the point. You should allocate time to involve your managers in strategic issues and to increase their involvement with proper training in Marketing Planning tool